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As the Brexit deadline looms closer, UK businesses are heading towards a period of uncertainty, during which many businesses may consider reducing their marketing spend. As an alternative approach, we have compiled some methodology around how your business can maximise the effectiveness of your company’s marketing budget.

In an increasingly digital age, mobile devices and big data have had a huge impact on the marketing industry. However, printing has been around for over 500 years and its importance has not wavered - print marketing continues to hold a firm position within the marketing mix. 
 
Print works better than any other form of marketing - around double the amount of individuals act on direct mail compared to email marketing. This is because print stands out, is highly trusted and lasts longer.
 
The advantages of print marketing 
During the creation of an advertising campaign, today, more than ever, there is a need to relate to the diverse range of individuals who make up the target audience. In this way, diversity in marketing is on its way to becoming the default setting, and not the exception.