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Having a strong, memorable brand can have a major impact for any business. Another key ingredient for any successful brand is in its ability to be flexible – basically a flexibility for it to be reproduced in different shapes and sizes – therefore maximising its appearance whether appearing online or offline.
In order that you can consider the strengths or otherwise of your brand, we have drawn up a list of five simple question, the answers to which should help you reach a conclusion:
    John Lewis first opened its doors in 1864 and since then has been on a brand journey that today sees the Partnership acknowledged worldwide as a sign of quality and excellence – both in terms of product sold as well as customer service delivery.
    Across the UK, the Partnership has a total of 350 stores, 50 for John Lewis and 300 for Waitrose. In addition, they have increased market share significantly through a strong online presence that cleverly embraces a ‘click & collect’ strategy that helps to drive footfall to stores.

    Saturday marked the beginning of the 2015 FIFA Women’s World Cup - the largest and longest in the tournament's history - with twenty-four teams participating including eight debutants. Every single match is due to be broadcast live by the BBC, and the event is predicted to reach almost a billion viewers worldwide.