Popular budget pub chain JD Wetherspoon attracted wide media attention this week following its announcement that it had severed all of its social media with immediate effect.
The reasons cited by chairman Tim Martin included recent “bad publicity” surrounding the Cambridge Analytica scandal and incidents of personal abuse levelled towards members of Parliament.
The move applies to the Twitter, Facebook and Instagram accounts of the company’s head office together with its entire pub chain of some 900 outlets.
The online world never stays still. As marketers, it is our challenge to keep on top of the latest trends — constantly researching new techniques and finding ways to stand out from the crowd.
2018 looks to bring us more groundbreaking developments than ever before. Here are our predictions for what the year has in store:
One early example of Content Marketing is Michelin’s “Michelin Guide” – first published in 1900, it originally included useful instructions for drivers, along with a directory of mechanics, hotels and petrol stations. Another is Jell-o’s “Jell-o recipe book” which suggested different ways of using their product.
Using social media as a sports team.
Why live-streaming is on the rise, and how to get your business involved.
For beginners and experienced users alike, Google analytics can become a minefield of confusing terms. What’s the difference between a session and a page view? How does a bounce rate differ from an exit rate? Google’s official help pages can be a useful resource, but sometimes you just need a quick answer in simple terms. Here is our no-nonsense, regularly updated glossary of the key terms you need to know.
Google handles around 3.5 billion searches every day, which means ensuring that your website appears high up for the relevant searches is more important than ever. This process is called Search Engine Optimisation (SEO).
It's not a new concept, and you've probably come across it before, but here are some simple steps you can take towards improving your website's position in the SERPs (Search Engine Results Pages).