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People often think of a blog as an online journal - and it can be, but it is also a great business tool. Many companies use blogging as a way to communicate and engage with their clients and potential clients. 
But it can be difficult to know where to start or indeed blog consistently. So here we discuss how blogging can be beneficial for business, how to start a blog, and how to use style and formatting to aid reach and readability. 

Why blog?

    Images are integral to great websites, blogs and digital content, and can even increase the reach of your social media posts. They can be used to break up text, grab attention, and add value. 
    However, copyright laws can be confusing and it is often difficult to take your own professional-looking images.
    So to help you find the best free, high-quality stock images for your digital output, here is a list of some of our favourite resources which you are welcome to bookmark for future reference.  
    With almost one in four people around the world having some form of social media account, social media marketing is an extremely powerful tool that enables you to share content across the globe to both individuals and companies. 
    Due to this potential and the growing popularity of social media, many companies have set up profiles across various platforms. 

    Popular budget pub chain JD Wetherspoon attracted wide media attention this week following its announcement that it had severed all of its social media with immediate effect.

    The reasons cited by chairman Tim Martin included recent “bad publicity” surrounding the Cambridge Analytica scandal and incidents of personal abuse levelled towards members of Parliament.

    The move applies to the Twitter, Facebook and Instagram accounts of the company’s head office together with its entire pub chain of some 900 outlets.

    The online world never stays still. As marketers, it is our challenge to keep on top of the latest trends — constantly researching new techniques and finding ways to stand out from the crowd.

    2018 looks to bring us more groundbreaking developments than ever before. Here are our predictions for what the year has in store:

    One early example of Content Marketing is Michelin’s “Michelin Guide” – first published in 1900, it originally included useful instructions for drivers, along with a directory of mechanics, hotels and petrol stations. Another is Jell-o’s “Jell-o recipe book” which suggested different ways of using their product.

    For beginners and experienced users alike, Google analytics can become a minefield of confusing terms. What’s the difference between a session and a page view? How does a bounce rate differ from an exit rate? Google’s official help pages can be a useful resource, but sometimes you just need a quick answer in simple terms. Here is our no-nonsense, regularly updated glossary of the key terms you need to know.

    Google handles around 3.5 billion searches every day, which means ensuring that your website appears high up for the relevant searches is more important than ever. This process is called Search Engine Optimisation (SEO).

    It's not a new concept, and you've probably come across it before, but here are some simple steps you can take towards improving your website's position in the SERPs (Search Engine Results Pages).