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Infinity Park Derby
Branding, website, digital marketing.
Based on 100 acres of prime land in the heart of the UK, Infinity Park Derby is designed to become a showcase for the best engineering talent that the UK has to offer the world. The development will be made up of a wide range of buildings constructed on a ‘design and build’ basis.

The Park is a collaboration between Derby City Council, the Harpur Crewe Estate, Rolls-Royce and developers Cedar House, Wilson Bowden and Peveril Securities.

The ongoing role of Three Sixty Media is to work closely with the partnership to design and meet all of its marketing and communication needs. The process commenced with the renaming of the development from its working title of ‘Chellaston Business Park’ to our preferred option of Infinity Park Derby.
Having created a brand, we delivered a series of printed collateral, phase one of a website and onsite marketing and plot signage. On a daily basis, we work closely with the joint commercial agents, to raise the profile and visibility of the Infinity Park Derby through the implementation of a comms strategy that includes traditional press coverage, social media activity and digital engagement.

In July 2016, we successfully organised and delivered the launch event for IPD at the impressive ihub, the £11.8m centre piece of the park and the ‘Centre for Supply Chain Innovation in Transport Engineering’.

“I just wanted to thank you for all your help, organisation and ideas in delivering the launch event – without you this would not have been so successful.”
Peter Gadsby
Infinity Park Derby LLP